Bendito Café
Project goal: Branding for a new themed coffee shop in Lima, Perú.
Services
Branding
Client
Bendito Café
Year
2015
Fresh Coffee & More
All the merchandising was created around many religious themes: pleasure, sins, joy, guilt, and prayers.
This new name allowed more resources to be taken advantage of. Having a good cup of coffee is almost a religious experience: It brings life, energy, peace, and concentration.
There’s so much pleasure in tasting, smelling, and feeling coffee. Without even mentioning the sides as sandwiches, desserts, or any kind of complementary delicatessen.
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