If you’re thinking about creating your own logo, I’ll give you some advice:<\/p>\r\n
Do a quick search to check if the name is available. Even if you don’t want to register the brand yet, even if it’s a personal brand and you’re using your own name. This will save you a lot of future problems in cases of homonymy.<\/p>\r\n
Usually, when creating a logo, we want it to stand out, not be just like the rest. For example, if your company is about organic products, it doesn’t make much sense to make it green with a leaf in the logo. I assure you there are already many like that.<\/p>\r\n
Where will the logo be applied? Think about this before creating it because if you have to embroider it on uniforms, on pens, or any other small space, maybe it’s not convenient for it to have too many details because the more details it has and the smaller it is, it will lose its shape.<\/p>\r\n
And this brings me to the next point:<\/strong><\/p>\r\n K<\/strong>EEP\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0I<\/strong>T\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0S<\/strong>IMPLE,\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0S<\/strong>TUPID!\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0\u2764\ufe0f<\/span><\/p>\r\n A very complicated logo is harder to remember, easier to confuse. One of the examples of logo redesign that I find incredible is Conservation International’s.<\/p>\r\n <\/p>\r\n Continuing with the principle of making everything simpler, let’s talk about COLOR. When you make the logo, start only with the color black. When you have it ready, think about the colors it will have and the combinations with other pieces. WHY. Because if you start with color, you get distracted thinking about details that are not essential. It’s like being indecisive about the color of the walls of your house without even having built it.<\/p>\r\n4. Follow the K.I.S.S. principle<\/h3>\r\n
5. Start designing in black and white<\/h3>\r\n
6. The drawing test<\/h3>\r\n