Avapet pet shop
Avapet pet shop
Avapet is a local pet shop in Lima, Peru. Avapet truly believes pets are part of the family and always tries to listen to the customers. Seeking for the best options -either is a bath or dog snacks- for every single pet.
Services
Identity & branding
Client
Avapet
Year
2024
The logo has organic lines and its a bit messy to transmit a familiar feeling. The goal was to have a pet detail without using the sillouete of a dog or a cat because the pet is open for products for many kinds of pets.
The colors used were soft to associate the brand with calm and this can also play with stronger color if they launch a specific campaign that need stronger hues.
Brand presence
Avapet, a local pet shop in Peru, faced a common challenge: their brand disappeared the moment a customer walked out the door. We saw an opportunity not just to sell a product, but to build a lasting connection.
We started with the basics, designing custom labels for their bulk and packaged food to ensure the Avapet name was visible at every purchase. But we didn’t stop there. We created branded magnets for customers’ fridges, turning a simple purchase into a daily reminder. We designed fun WhatsApp stickers to make their brand part of everyday conversations, and developed eye-catching price tags to improve the in-store experience.
This project wasn’t about a logo; it was about giving Avapet a voice in their customers’ homes and lives.
La Belleza Mía
